🧹What is list hygiene?
List hygiene refers to the ongoing process of cleaning and maintaining your email list to ensure it contains valid, engaged, and permission-based contacts.
Good list hygiene keeps your sender reputation strong, reduces bounces, and improves deliverability.
⚠️Why is list hygiene important?
Without proper hygiene, your list gets polluted by:
- Fake or misspelled emails
- Inactive subscribers
- Spam traps or bots
- Hard bounces
This leads to:
✅How do I maintain list hygiene?
Key best practices include:
like Lero before sending
contacts regularly
bounce and complaint rates
for new signups
or scraped lists
📅How often should I clean my list?
It depends on your volume and frequency, but a good rule of thumb:
monthly
quarterly
in real-time
🛠️What tools help with list hygiene?
- Lero for validation and catch-all detection
- ESPs like Mailchimp or Brevo for engagement stats
- CRM filters for segmentation and cleanup
📌 Summary
List hygiene is the practice of keeping your email list clean and active. Regular cleaning improves deliverability, reduces bounces, and boosts your sender reputation—leading to better open rates and ROI.
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