Why Founders and Growth Teams Are Replacing Validity
Validity is a known name in enterprise email verification—especially via products like BriteVerify and DemandTools. But many early-stage teams and modern growth marketers are realizing:
- It's slow to integrate
- It feels bloated for simple validation
- It comes with opaque pricing
- It's more suited for Salesforce admins than lean startups
Lero is different: it's built API-first, validates any email in <50 ms, and starts at $0.0003/email—with no sales calls or contracts.
Quick Comparison Table
| Feature | Lero | Validity (BriteVerify) |
|---|---|---|
| ⚡ Speed | <50 ms per check | Up to seconds (esp. bulk) |
| 🧠 Accuracy | 97.3% (audited) | Not disclosed |
| 🛠️ API-first design | Yes, with docs + SDKs | Legacy API, gated by account manager |
| 💸 Pricing | From $0.0003/email, transparent | Not public, tiered quotes |
| 📦 Bulk support | CSV upload or API batch | Yes, but slower |
| 👤 Free credits | 500 on signup | None—demo requires sales call |
| 🌍 Hosting | EU-based, GDPR-ready | Mostly US-based |
| 🧑💻 Built for devs | Yes – API-first, async-ready | Not dev-focused |
Accuracy & Deliverability Protection
Lero uses:
- • SMTP ping
- • MX record check
- • RFC syntax validation
- • Disposable domain detection
- • Catch-all and role-based filtering
All in a single hit, audited at 97.3% accuracy.
Validity offers similar checks, but doesn't publish independent audit results or latency benchmarks.
Developer Experience
Lero:
- ✅ Public docs
- ✅ Simple API key auth
- ✅ Bulk + realtime endpoints
- ✅ SDKs + examples
- ✅ Slack-level support from the team
Validity:
- ❌ API requires sales onboarding
- ❌ Docs gated
- ❌ Often built for Salesforce-style workflows
Pricing Transparency
With Lero:
- • No hidden tiers
- • No monthly lock-ins
- • Auto-volume discounts
- • Pay only for what you use
You can check 10K emails for $3, with realtime feedback on usage.
With Validity:
- • Pricing is not public
- • You need a sales call for a quote
- • Tiered pricing tied to volume + usage limits
Use Cases Where Lero Wins
| Scenario | Why Lero Wins |
|---|---|
| Fast email signup flows | Sub-50 ms validation won't slow UX |
| Cold email or outbound automation | Prevents fake emails before outreach |
| Newsletter / pre-launch lists | Clean CSVs before import |
| Lean dev teams shipping fast | No account manager needed |
| GDPR-conscious EU companies | EU hosting + encrypted data |
Real Founder Feedback
"We used Validity at a previous company and it worked—but it felt like using Salesforce for a simple spreadsheet. Lero does the one thing we need: clean emails fast. No fluff."
Marcus Chen
Growth Lead, TechCorp
"We plugged Lero into our signup form and doubled lead quality overnight. No more mailinator spam."
Sarah Johnson
Founder, EmailFlow
Final Verdict: Lero Is the Agile Alternative to Validity
If you're:
- A founder shipping fast
- A growth team tired of overkill tools
- A dev team building a product-led engine
…then Lero is the alternative to Validity you were hoping existed.
FAQs: Validity vs. Lero
Q1: Is Lero as accurate as Validity?
Yes. Lero is independently audited at 97.3% accuracy—and publishes benchmarks.
Q2: Can I use Lero for bulk uploads?
Yes. Upload CSVs or use the batch endpoint via API.
Q3: Does Lero integrate with Salesforce?
Not natively (yet). But you can plug it in via webhook, Zapier, or directly into your form layer.
Q4: Is Lero GDPR-compliant?
Yes—Lero is EU-hosted, encrypts data at rest and in transit, and is SOC 2 underway.
Q5: Can I try Lero for free?
Yes—500 free validations on sign-up, no credit card needed.
Try Lero Free Today
No forms. No demo calls. Just clean emails in 50 ms.
Ready to replace Validity with a faster, more developer-friendly solution?
Get 500 Free Validations →Start protecting your sender reputation now.
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