🤔Why ROI of Email Validation Matters
If you're sending 10,000 emails and 25% are bouncing, you're not just losing deliverability—you're wasting money:
- Paying for email tools (SendGrid, Mailchimp, Apollo…)
- Burning your sender reputation
- Losing potential revenue from leads that never see your message
And the worst part?
"Most teams don't realize how much money they're actually losing."
📉Let's Do the Math
Here's a real-world example using our calculator:
| Metric | Value |
|---|---|
| Emails sent per month | 25,000 |
| Bounce rate (before) | 20% |
| Cost per email sent | $0.0015 |
| Conversion rate (after open) | 3% |
| Value per conversion | $150 |
👉 Without validation:
- • 5,000 emails bounce
- • You still pay to send them
- • You never had a chance to convert them
- • Result: ≈ $1,600 in lost potential revenue/month
👉 With validation (bounce drops to 1%):
- • 4,750 more emails land in inboxes
- • That's 142 more opens, ~4 more conversions
- • Net value recovered: $600–700/month
🧮Try It Yourself (Free ROI Calculator)
🧩 Variables you can edit:
- • List size
- • Bounce rate (before/after)
- • Email cost
- • Conversion rate
- • Value per lead
Or use the interactive version online—no email required.
✅When Email Validation Pays Off (FAST)
Email validation makes the most sense when:
| Scenario | Validation pays off? |
|---|---|
| Cold outreach at scale (Apollo, Instantly) | ✅✅✅ |
| Paid lead magnets (Meta/LinkedIn Ads) | ✅✅✅ |
| Launching newsletters (Substack, Beehiiv) | ✅✅ |
| Running a CRM cleanup / re-engagement | ✅ |
| Manually curated lists or referrals | ❌ (low volume) |
Even cleaning a 2,000-lead list can pay for itself in 1 campaign if you're avoiding blacklists and boosting open rates.
💡Bonus: What You Save (Besides Cash)
Protect your domain
You don't burn your cold domain
Healthy metrics
Your open/reply rates look healthy
Avoid spam filters
You stop triggering spam filters
Clean CRM
You stop clogging HubSpot or CRM with junk
Better reputation
Your reputation score improves (hello inbox)
🚀 Ready to Calculate Your ROI?
"We started using Lero and saw ROI literally overnight."
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